![]() Variety is key to a good reading experience. However, when every sentence has the same structure and rhythm, even writing that’s about a fascinating subject can start to drag. TIP: For easy reading and scanning, using short, active sentences with a subject-verb-object structure and front loaded information is recommended, especially in headlines and first lines of paragraphs. Put the most important information at the beginning of your sentence, where scanning readers are likely to see it.īefore: Good writers, no matter how much they like to interrupt themselves with a verbal diversion, imagine a magnet between subject and verb.Īfter: Good writers imagine a magnet between subject and verb, no matter how much they like to interrupt themselves with a verbal diversion.īefore: She likes to slowly walk along the seashore.Īfter: She likes to walk slowly along the seashore. ![]() The governor promised to send more firefighters immediately. ![]() Don’t get sidetracked.īefore: More than 3,000 residents fled the raging fire, which has burned 10 square miles, while the governor promised to send more firefighters immediately.Īfter: More than 3,000 residents fled the raging fire, which has burned 10 square miles. Aim for shorter sentences of no more than 25 words. ![]() The below tips cover the basics of clear writing… (See ‘Be inclusive, write for the world’ in our Style Guide.) They are easy for readers to digest quickly, even people with limited fluency in English. Good sentences are concise and well-formed, using logical word order and solid grammar. Headline writing is good practice for sentence writing. Sentencesįor easy reading and scanning, use short, active sentences with a subject-verb-object structure and front loaded information There are more tips for creating your headline in the ‘ Creating your title’ section. Hare beaten by tortoise in footrace (passive) / Tortoise beats hare in footrace (active)
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